I coach founders during the highs and lows of navigating a startup.
Samantha Carson Performance and Resilience Coach
From DIY coaching toolkits to personalised 1:1 coaching, my mission is to help founders reach their full potential without burning out.
No matter where you are in your journey, stress and struggle don’t have to be the norm. I’ll help you build a strong, resilient foundation so you can thrive instead of just getting by. As your coach, I’ll be your trusted partner and biggest advocate, helping you define what success means to you and supporting you every step of the way to achieve it.
Together, we’ll develop clarity, purpose, and confidence—the essential ingredients for sustainable growth. Your journey to meaningful success begins here, and I’ll be with you every step of the way.
Ready to take the next step? Explore my coaching services and discover whether you're looking for practical tools or personalised support, there's an option tailored for you.
Why Choose Me?
Every founder’s journey is unique, yet many challenges are universal: selling a vision to investors, taking products to market, managing small teams, and leading through uncertainty. The list goes on...
I understand those challenges firsthand. Having worked with some of the world’s largest organisations and Big 4 consultancies, I’ve experienced the pressures of high-performance environments—pitching, selling services in competitive markets, and navigating constant demands. Along the way, I learned how to effectively manage my time, develop habits that drive success, and prioritise what truly matters, even in the most demanding situations.
Through these experiences, I cultivated a growth mindset, learned to maintain confidence under pressure, and built the resilience needed to thrive in uncertain and challenging times. Now, I bring those insights to help startup founders like you navigate your own journey with clarity and strength.